Ethnography research at NexGen is a type of research that allows for understanding of how products are used in daily life, or in a natural setting. Ethnographic research allows for a closer look into consumer relationship & behavior with any brand.
We use 100% natural atmosphere for Ethnography research. Key aspect being recorded by the person himself.
McKinley Research offers specialized marketing research services tailored exclusively for the academic domain. We collaborate with leading academic institutions across India and internationally to provide comprehensive data collection solution