Market Sizing & Segmentation

Market Sizing & Segmentation is essential for identifying growth opportunities and targeting the right customers. At McKinley Research, we help businesses estimate the total potential of their market — in terms of revenue, volume, or customer base — through data-driven analysis. Our market sizing studies provide a clear picture of market demand, helping you assess viability, forecast growth, and make informed investment decisions.

We also conduct in-depth market segmentation to divide your audience into distinct groups based on demographics, behavior, needs, geography, or psychographics. This enables you to tailor your products, services, and marketing strategies to meet the unique needs of each segment effectively.