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We’ve built a strong network of academic institutions, field experts, and data partners across India and internationally. This extensive reach allows us to access relevant data sources and collaborate seamlessly on any scale.
McKinley Research offers specialized marketing research services tailored exclusively for the academic domain. We collaborate with leading academic institutions across India and internationally to provide comprehensive data collection solutions. Our range of services includes:
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Quantitative research includes validation of 30% of sample size

Qualitative research is 100% fully reviewed by management

Compulsory formal training for all new interviewers & compulsory

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Field pilots of all questionnaires and guidelines

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Product validation, target audience research, competitive analysis, marketing message testing, market research India.

Brand strategy, competitive analysis, social media listening, focus group research, customer loyalty.
Customer satisfaction survey, market research services, customer feedback analysis, Net Promoter Score (NPS), customer retention strategy.

Market feasibility study, business viability, market research services, new product launch, business plan research

Market opportunity analysis, brand positioning, SWOT analysis, marketing strategy, industry trends 2025.

Fintech market India, UPI growth report, digital lending market, wealthtech India, insurtech trends, McKinley Research.

Health insurance market India, insurtech market research, insurance consumer behavior, family health insurance trends, senior citizen health plans, McKinley Research.

OOH advertising India, DOOH market research, outdoor advertising trends, billboard advertising, transit media, McKinley Research.

Ayurveda tourism Kerala, wellness market research, Kerala tourism trends, hospitality market India, wellness retreat business, McKinley Research.
McKinley Research offers specialized marketing research services tailored exclusively for the academic domain. We collaborate with leading academic institutions across India and internationally to provide comprehensive data collection solution
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