Pricing Research

Pricing is more than just a number — it’s a powerful strategy that directly impacts your market positioning, customer perception, and overall profitability. At McKinley Research, our Pricing Research services are designed to help businesses uncover the ideal pricing strategy through data-driven analysis and consumer insights.

We utilize advanced methodologies such as Price Sensitivity Meter (PSM), Conjoint Analysis, Van Westendorp Analysis, and Gabor-Granger Techniques to understand how different pricing models influence customer behavior. Our research helps identify what customers are willing to pay, how price changes affect demand, and how you compare to your competitors in the market.