Qualitative Data Collection and Research Services
Ethnographies
Research that allows for understanding of how products…
In Depth Interviews
Experienced moderators to conduct the In-Depth Interviews…
Focus Groups
Dedicated qualitative research team to conduct FGDs…..
Central Location Tests
McKinley Research doing CLTs on frequent basis for various products or services…
Usability Testing Services
Usability tests are a form of qualitative research conducted…
